This workshop will provide learners with a modular approach to develop the go-to-market model using the Business Model Canvas, Big Picture Framework and 4A-5P model to help innovation teams develop a preliminary business plan. By the end of the workshop, health & medtech innovators will be able to assess commercial feasibility of a health and medtech idea, develop a strategic and robust business plan and adopt a customer centric mindset. Through didactic lessons coupled with various group hands-on activities, learners will also be able to understand who the key stakeholders are in healthcare innovation and explore ways to create value for them to create go-to-market & commercial strategies.
Workshop venue will be provided upon confirmed registration.

Please click here to register (internet-accessible link).
Registration will close on Friday, 04 November 2022, 2359HR.
To learn more about the Singapore Biodesign Health and MedTech Innovation Courses, download the workshop brochure here (internet-accessible link).　
For any enquiries, please email to [email protected].